The four founders of PrideBites first knew they were onto something when their box of 50 trojan-shaped dog toys sold out in under an hour at a USC football game. “They were so different and colorful, but the stitching was still very high quality,” says co-founder Steven Blustein. “It became clear that there is demand for dog toys that hit the sweet spot between design and durability.” As new entrants into an industry with particularly established distribution relationships, PrideBites knew they needed to be smart about how they expanded their product line. “Retailers will always want a cheaper product that has tried and true features. We need to know that we have what consumers really want.”
After completing their first set of surveys, Blustein is excited about the future questions PrideBites will be able to answer using Google Consumer Surveys. “We couldn’t take our eyes off of the results and would love to ask more targeted questions about price thresholds for various demographics, and how long men versus women expect a dog toy to last.”
Joanne Schneider, Consumer Surveys Business Development
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